Meet Chapter 10, 'Wallflower'.
Wallflower draws from the quiet strength of those who observe before they bloom.
Each piece is thoughtfully crafted, merging refined construction with nostalgic detail - an ode to soft power and slow beauty.
Wallflower is made for those who move with intention, who speak gently yet leave a lasting presence.
A reflection on the understated, the reflective, and the quietly bold - Wallflower is a quiet bloom.
The Iris Print: A 1940s Masterpiece Reimagined
Lovaan’s Iris print is reimagined from the Abraham silk archive of 1940s Zurich - a collection celebrated for its painterly florals and pursuit of perfection.
Under Gustav Zumsteg’s visionary direction, these designs captured the splendour of nature and the poetry of nostalgia. Today, the Iris print lives again, bold, romantic, and steeped in history - uniting past artistry with modern elegance.
Our Story
Lovaan creates modern heirlooms that blend romance, ease, and nostalgia.
Beautiful pieces to treasure, made the way they once were.
The Classics Collection
Classic by design, these pieces embody the essence of Lovaan. Signature styles such as the Boehm, Fleur, Devon and Amelia form the foundation of a timeless wardrobe.
Pieces to return to, time and time again.
Chapter 9, 'Lady of Lifestyle'.
Our Chapter 9 collection is for the women who don’t just follow a lifestyle, they are the lifestyle.
The ones who juggle a thousand things with a wink, turn an egg into a masterpiece, an idea into joy and kindness into flowers.
Their secret ingredient? A fabulous outfit.
Rent from Lovaan
Like borrowing your favourite book from the library - our rental program lets each Lovaan piece live many lives. Less waste, more love.
Find the style that speaks to you and rent it directly from our website.
